Marketing & optimization on various sharing economy platforms
Airbnb & Co. are not reserved exclusively for private apartment tenants and couch surfers.
Serviced apartments and apartment hotels can also be successfully marketed via sharing economy platforms: From set-up or optimization of existing profiles to marketing, pricing and guest communication, we ensure that capacity utilization and earnings are optimized.
Set up
- Joint clarification of rental ideas and conditions
- Inventory of the apartments and exploring of the possibilities to increase the attractiveness of the properties (furnishing tips, inventory checklists, selection of furniture)
- Professional photographs of the apartments
- Profile creation incl. meaningful images and professional text descriptions on all relevant marketing platforms
Marketing
- We know where apartments should be digitally present and visible online.
- In addition to Booking.com, there are other attractive platforms for renting to tourists, private and business travelers, for example Airbnb, the HomeAway family with 12 portals, 9flats, housetrip, etc.
Guest communications
- All communications tasks (processing of all requests and careful selection of guests, booking confirmations, processing of requests around the arrival)
- Coordination of a pick-up service for guests (optional)
- Send “Thank you” letters to guests
- Observations, reactions and moderation of user and guest comments on respective online marketing platforms
- Ensuring an optimal online ranking for hosts and apartments
Pricing
- basic pricing depending on season
- ongoing price adjustment depending on capacity utilization
- regular observations of the industry competition
- regular controlling and reporting